b2b content ideas

HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. That’s a great thing about live video in particular -- it can help portray brands (and their people) as candid and genuine. Learn more about Brainrider and our core values, Get a glimpse of some of the customers we've worked with, Come work with us! For Hexagon, an industrial IT solutions provider, "AR" doesn't just stand for annual report. But it’s also about getting more eyes on your business. No marketing, including content, is uninteresting if you look at it certain ways. But liberating that much-untapped knowledge can lead to the same problem we alluded to above -- an unfocused mass of content that makes it difficult to discover exactly what you’re looking for. 13 B2B Instagram Content Ideas to Spark Your Creativity. The following suggestions may help you think of some content topics that you can develop to encourage others to link to your website. That’s just not how this works. Manufacturing in 2015: Best Insights, Tips and Innovations hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'e74edd8b-9be4-4ea5-9ac3-9555b184c305', {}); Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development. If you need to say something that a blog alone can't, the business demands that you make it work -- whether that means starting a YouTube channel or seeing how you can integrate an AR tool into your next ebook. Guides, how-to's, and best practice resources, Find us at these online events and digital experiences, Get a free content diagnosis and recommendations, Better define your needs and evaluate the Brainrider approach with a sample SOW. 8 Helpful Content Ideas for B2B Product Marketing. Use Your Blog. B2B Lead Generation Ideas. With that in mind, the company recently "augmented" a presentation to its investors in a creative way. Get to know Brainrider, our leadership, what we stand for, and what makes us the right partner for your B2B marketing needs. Maintain an amazing onsite blog. The Best of B2B Marketing Content: 10 Examples, visual content can help boost a viewer’s retention. But in order for content to convert readers and incite growth, it needs to occasionally disrupt its audience's point of view. Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights, in collaboration with optimization company Conversion XL. Second, you learn a lot just by reading the newsletter, no need to click through a bunch of links.”, - Janessa Lantz, HubSpot Senior Marketing Manager. This one's for you, B2B Marketers. 2. 6. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences. Engage your partners with animated games like Royal Caribbean. Here’s another example of a brand that does a great job of leveraging different categories of knowledge. Don’t be afraid to reach out to the entrepreneurs and leaders you’ve met, or simply just admire, to figure out how they can work with you to create content with teachable experiences that your audience will value. Use your website’s analytics to find your most popular post. First, it's surprisingly funny (the subject lines alone make it worth it). In order to give you a few ideas for how to make your newsletters worth reading, I’ve rounded up 10 B2B newsletter content ideas. Create Unique B2B Content The internet is only going to become more crowded. Sure, Unbounce has a successful blog, but it saw Page Fights as an opportunity to expand beyond that copy.

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